Black & White Ginger Ale and Virtue India are igniting a movement for diversity and inclusivity with their revolutionary campaign, “Table for Everyone”. This innovative platform offers a new way for individuals to start conversations about these important issues and bridge the gap between communities.
At the heart of the campaign is “Cards for Sharing”, a game with 42 cards designed to encourage meaningful conversations and foster empathy. The questions on each card are carefully curated by journalists and culture predictors within the Vice Media Group and range from light-hearted conversation starters to thought-provoking questions that challenge traditional codes of gender, expression, identity, and more.
Shweta Jain, Chief Business Development Officer, Luxury, Reserve & Craft – India & South Asia at Diageo, said, “We believe that everyone should have a voice at the table and ‘Cards for Sharing’ is our way of making that happen. This simple game triggers conversations and allows individuals to share their authentic selves and diverse perspectives, creating a more inclusive world.”
Hayden Scott, Senior Creative Director at Virtue, added, “At Virtue, we’re committed to making a positive impact through our work. With ‘Table for Everyone’ and ‘Cards for Sharing’, we’re doing just that, bringing individuals together to share their stories, listen to others, and promote a more inclusive society.”