The ENTOD Eye Health Foundation successfully launched a glaucoma awareness campaign across India from March 12th to March 20th, 2023. The campaign aimed to educate people of all ages about the dangers of glaucoma and the importance of regular eye tests.
The foundation used innovative social media challenges like the #GlaucomaDanceChallenge and the #GlaucomaSelfieChallenge to raise awareness about the disease, along with a series of activities like 100+ Pre-OPD Eye checkup camps, 20+CMEs, Workshops, Glaucoma Walks, and other glaucoma awareness activities.
Glaucoma is the second leading cause of blindness worldwide, affecting over 4.5 million people globally. Despite its prevalence, many people are unaware of the disease and its implications on vision. Therefore, the ENTOD Eye Health Foundation aimed to reach over 10 million people across India with their awareness campaign.
Through their innovative approach and on-ground activities, the ENTOD Eye Health Foundation successfully educated millions of people across India about the dangers of glaucoma and the importance of regular eye tests. Their awareness campaign created a buzz on social media and garnered significant traction, highlighting the need for increased awareness about glaucoma and the importance of vision care.