Renowned author Gauri Chaudhari’s book ‘The Perfect Pill: 10 Steps to Build a Strong Healthcare Brand’ marks a paradigm shift in the field of healthcare branding. The revised edition of this book provides an all-encompassing understanding of the brand, market, customer, and competition, while emphasizing the development of a captivating brand value proposition and effective brand articulation.
Understanding the trend of increased digital brand promotion following the pandemic, Chaudhari explains how to effectively plan Field Force and Digital promotion to create a comprehensive omnichannel experience. To further assist readers, the book features a QR code leading to 12 essential templates for creating a compelling brand promise.
Endorsed by esteemed Brand Strategist Ambi Parameswaran, this book offers invaluable insights regardless of a brand’s patent status or market standing. ‘The Perfect Pill’ is available globally, including in India, the UK, and the USA, on platforms such as Amazon, Kobo, Kindle, iBooks, and Google Play.
