Super Cute's baby care range products
Device Digest

Homegrown Brand Super Cute’s Diversifies with New Baby Care Range

Soothe Healthcare’s Super Cute’s, known for its successful baby diaper line, is now venturing into the baby care (bath & body) market with an assortment of sulphate-free and paraben-free products. This diversification comes as a response to the growing demand for gentle and safe baby care products from new-age parents. The baby care range is dermatologically tested and free from harmful chemicals, ensuring its suitability for newborns, infants, and toddlers.

The baby care range features five new products: Baby Shampoo, Baby Lotion, Baby Massage Oil, Head-to-Toe Wash, and Diaper Rash Cream. Each product is formulated with naturally derived ingredients, catering to the delicate and sensitive skin of babies. Parents can purchase these new products on Super Cute’s website and leading e-commerce platforms, such as Amazon and Flipkart.

Sahil Dharia, Founder & CEO of Soothe Healthcare, expressed his excitement about the launch, stating, “Super Cute’s remains dedicated to providing parents with products they can trust to be gentle, effective, and safe for their babies. Our research-driven approach and high-quality ingredients ensure that our new baby care range delivers on that promise.”

The Baby Lotion in the range contains nourishing ingredients like Shea Butter, coconut oil, avocado oil, aloe vera, and olive oil. In contrast, the Diaper Rash Cream is formulated with Shea Butter and Vitamin E to provide long-lasting relief and protection against rashes. Other products in the range, such as Baby Shampoo, Baby Massage Oil, and Head-to-Toe Wash, utilize natural ingredients like oatmeal, jojoba oil, almond oil, and olive oil to ensure they are gentle and safe for baby skin.

Previously known for its award-winning personal hygiene products under the Paree brand, Soothe Healthcare entered the baby diaper market in the last quarter of 2020. The successful reception of their baby diaper products has encouraged the company to expand its offerings further, making this new baby care range the latest addition to their portfolio.


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