Digital Health News

Katrina Kaif Joins Forces with to Inspire a Healthier India

As India’s focus on health and fitness grows, emerges as a specialist one-stop destination for authentic health and wellness products. The brainchild of ex-Nykaa CFO Sachin Parikh, along with co-founders Anvi Shah and Neehar Modi, has raised $3 million led by Sequoia India’s Surge, and is now ready to make India happier and healthier. offers an extensive range of health and wellness products, from health supplements and health foods to weight management products, sports nutrition, and women’s health products. The platform sources its products directly from leading brands like Gynoveda, MuscleBlaze, Optimum Nutrition, Oziva, Plix, and Power Gummies, among others. And with an aim to inspire every Indian to be at their healthy best, has partnered with none other than the leading actor, entrepreneur, and fitness icon, Katrina Kaif.

Katrina Kaif’s investment in is a significant validation of the platform’s mission. Her partnership provides a valuable opportunity for the company to reach an even wider audience, and her unwavering commitment to fitness makes her a perfect fit for the brand. “I am a firm believer that fitness isn’t simply about working out or just having a nutritious diet, it’s a way of life,” Katrina says. “With an aim at promoting and maintaining a healthy lifestyle, is offering high-quality, authentic products at our fingertips. I look forward to working with the team to help bring their vision of a healthier and happier India to life.” Together, and Katrina Kaif are determined to make India healthier, one step at a time.


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