Lubrizol Life Science Health (LLS Health) reveals its revolutionary Nutra 2.0 strategy, designed to help supplement manufacturers unlock the secrets of consumer desires and behavior. This consumer-centric approach aims to reshape the nutraceutical industry by focusing on understanding and addressing evolving consumer needs and preferences.
By collaborating with AI-driven research company 113 industries, LLS Health has been able to gain invaluable insights into dietary supplement purchasing patterns based on social media interactions. These insights have been instrumental in identifying consumer demands, emerging trends, and concerns surrounding nutraceutical ingredients, allowing Lubrizol to adapt its product offerings accordingly.
The Nutra 2.0 strategy emphasizes the importance of combining scientifically supported, clinically proven ingredients with sensory appeal in nutraceutical products. This approach ensures that manufacturers can create supplements that fulfill both the rational and emotional aspects of consumer decision-making, leading to greater success in a competitive market.
Through its commitment to innovative, holistic solutions, Lubrizol’s Nutra 2.0 strategy is poised to become a game-changer in the nutraceutical industry. By aligning with consumer insights and objectives, Lubrizol aims to provide manufacturers with the tools and insights needed to create products that resonate with today’s health-conscious consumers.