Nestlé India has launched a weight management program called “Opt2Win” powered by Nestlé Optifast, on the occasion of World Obesity Day, as part of its commitment to enable people to live healthier lives. The program is a multi-pronged initiative designed to address the growing problem of obesity and weight management challenges in India. It will include various on-ground and digital activations, wellness programs, weight management protocols with healthcare professionals, and will run throughout the year.
The Opt2Win program has roped in strategic partners, health and wellness platforms, and healthcare professionals to drive awareness and elicit positive action. To kickstart the program, Nestlé India has conducted an awareness drive on digital platforms like Facebook community groups around obesity management in collaboration with Diabee, a flagship initiative of Health Care At Home (HCAH), focusing on diabetes and weight management. The session was led by eminent laparoscopic surgeon, Padma Shri, Dr. Pradeep Chowbey.
Nestlé India has also partnered with NovoLiver, for an HCP-led wellness programme, to conduct wellness workshops – both physical and virtual to educate at risk individuals via a systematic, step-by-step method to help patients reverse chronic obesity-related conditions such as fatty liver.
To expand the reach of this program nationally, Nestlé India will be setting up OPTIFAST center of excellence for weight management in 25 clinics across locations such as Delhi NCR, Mumbai, Ahmedabad, Kolkata, Pune, and Chennai. These clinics will focus on driving awareness and engagement through workshops, patient monitoring and consultations, engaging medical experts. Nestlé India will also be identifying and engaging with select opinion leaders and industry experts across the country to train 400 KOLs in weight management protocols and metabolic health management basis global standards.