Lord’s Mark Industries, a prestigious and diversified business group, is leading the charge towards a cleaner and healthier India with the introduction of The Hygiene India platform. As the platform aspires to become India’s top health and hygiene product brand, it offers comprehensive solutions encompassing home, health, personal, and environmental hygiene.
The #THIMovement campaign, launched by Lord’s Mark Industries, aims to create a united front of Hygiene Enthusiasts in the form of a THI Community. This community is comprised of like-minded individuals, organizations, and businesses committed to promoting an integrated hygiene culture. By providing resources and support, the THI Community empowers its members to make a positive impact on hygiene and cleanliness within their own communities.
With a groundswell of support from social media influencers, the #THIMovement campaign has already reached an impressive 1.2 million people. The tagline, Hygiene se Samjhota Nahi Karega India, encapsulates the campaign’s message and emphasizes the importance of adopting holistic hygiene practices.
Naitik Vyas, Chief Marketing and Strategy Officer of The Hygiene India, highlights the need for collective action and encourages every individual to join the campaign. Vyas explained, “Exactly 3 years ago, we were all facing the first lockdown and realized how important it is to take care of holistic hygiene. It is not just about you, but about us and the community as a whole.” Under the Lord’s Mark Industries umbrella, The Hygiene India platform offers a wide range of affordable, high-quality products from brands such as MarkoSafeTM, SafeSehatTM, OceanDropTM, and SafeLiteTM. With the #THIMovement campaign and The Hygiene India platform, Lord’s Mark Industries is set to redefine India’s approach to hygiene, making it accessible and affordable for all.
